Peptide SEO for a Category Locked Out of Ads
Google will not run your ads and Meta will not either, so peptide SEO is one of the few scalable channels you still control. Most of it is written by agencies that have never checked the FDA's compounding list.
PropeloSEO provides SEO and marketing services to businesses operating within FDA and FTC rules. I do not sell, prescribe, or compound peptides myself, and nothing on this page is medical advice.
Pick the guide written for your model
Each one covers the rules, the search behaviour and what I would fix first.
Whoever Ranks, Wins
Your competitors are locked out of paid channels too. That leaves organic search as the fight that decides who gets the enquiry.
This industry moved fast and the rules moved faster. Content written to last year's guidance is a liability, not an asset.
Three Categories, Three Different Risk Levels
Some peptides are FDA-approved drugs. Some can be legally compounded through licensed 503A or 503B pharmacies.
Others get sold as research use only with implied health claims, and that draws FTC attention fast. I check the actual FDA guidance before recommending a claim, not a competitor's blog and not memory.
Compliant SEO, Sourced From the Actual Rules
I write answer-first pages that a search engine or an AI assistant can pull an answer from directly. Every regulatory claim gets checked against current FDA guidance.
I came from the health industry before I came to SEO. Most agencies in this space learn the regulatory side after a client gets a warning letter, and I check it first.
Does Your Name Come Up When a Buyer Asks an AI Assistant
More buyers ask an assistant before they ever open Google. They get a handful of names back and they contact one of them.
I ask ChatGPT, Claude, Perplexity and Gemini the questions your buyers actually ask, and I show you every answer word for word. You see who gets named instead of you and what their pages have that yours do not.
Who I Work With
I work with brands, clinics, and pharmacies operating inside FDA and FTC rules. I do not work with unapproved research-chemical sellers making implied treatment claims.
- Clinics offering peptide therapy alongside TRT, IV hydration, or weight loss
- Product brands that need to rank without paid ads
- 503A and 503B pharmacies that compound peptides
Where this page's claims come from
One path, four steps
Start with a free scan. Nothing is sold before it is needed.
Free AI Visibility Check
One visibility gap, one commercial opportunity, one recommended next step. Written or on a short Loom, inside three business days.
FreeSearch Growth Blueprint
The full Google and AI baseline, a commercial query map, money-page architecture and a 90-day roadmap. Ten real findings or you do not pay.
$1,497 once90 Day Search Growth Sprint
The core engagement. Commercial pages built, trust layer fixed, AI search optimised, tracking wired, milestones agreed in writing.
$3,000 a month, 3 monthsSearch Growth Retainer
After the Sprint, if the economics justify it. Expansion, citation monitoring, authority and reporting against leads, not just rankings.
From $3,000 a monthTwo client dashboards. Names withheld at their request.
Cropped from the clients' own reporting, with the full exports available on a call. Nothing here is a promise about your site.
What I do not show. Any number I cannot trace to a dated export, and any client name without written permission. If a claim is not on this page I have not verified it well enough to publish.
What you can ask for. The full Search Console and Analytics exports behind both screenshots, with the date ranges and metric names in frame, on the first call.
Shane Hellmrich
I designed the methodology and I review every client's strategy myself. Twelve years in YMYL search, twenty-five years around health, and a habit of reading the FDA list before writing a headline.
Questions I get asked first
Do you sell or compound peptides?
No, I do SEO and marketing for clinics, brands, and pharmacies. I do not sell, prescribe, or compound peptides myself.
Will you work with any peptide business?
No, I do not work with unapproved research-chemical sellers making implied treatment claims. I work with businesses operating inside FDA and FTC rules.
Why is paid advertising so hard in this category?
Google and Meta both restrict ads for many peptide products. That is why organic search matters more here than in most niches.
Do you know the FDA compounding rules?
Yes. I check the current bulk drug substances lists before writing anything that touches compounding claims.
See what search could be sending you.
Five checks a week, three business days, one honest recommendation. No card, no pitch deck.
Nothing on this site is medical advice. Rankings and leads are not guaranteed. The work is.