AEO and GEO for
regulated websites.
Generative engine optimization for peptide, longevity and psilocybin businesses. Get cited by ChatGPT, Claude, Perplexity and Google.
Three things changed. Most agencies noticed none of them.
You did not lose traffic because your content got worse. The rules around your category tightened while the answer moved somewhere else.
AI answers took the click
Patients ask an assistant before they open a search result. They get a handful of names back and call one of them. If you are not in that list, you are not in the decision.
Google scrutinises your category harder
Peptides, hormones and psychedelics sit in the most scrutinised corner of search. Thin trust signals now cost more here than anywhere else, and generic SEO does not fix them.
Your agency cannot spell 503B
Content that names a peptide your pharmacy cannot legally compound is a liability, not a win. Somebody has to read the rules before writing the page. I do.
One path. Each step earns the next.
Start with a free AI visibility check, add a Blueprint if you need the full map, then run a Sprint when you are ready to build. Nothing is sold before it is needed.
Free AI Visibility Check
One visibility gap, one commercial opportunity, one recommended next step. Written or on a short Loom, inside three business days.
FreeSearch Growth Blueprint
The full Google and AI baseline, a commercial query map, money-page architecture and a 90-day roadmap. Ten real findings or you do not pay.
$1,497 once90 Day Search Growth Sprint
The core engagement. Commercial pages built, trust layer fixed, AI search optimised, tracking wired, milestones agreed in writing.
$3,000 a month, 3 monthsSearch Growth Retainer
After the Sprint, if the economics justify it. Expansion, citation monitoring, authority and reporting against leads, not just rankings.
From $3,000 a monthTwo client dashboards. Names withheld at their request.
Cropped from the clients' own reporting, with the full exports available on a call. Nothing here is a promise about your site.
What I do not show. Any number I cannot trace to a dated export, and any client name without written permission. If a claim is not on this page I have not verified it well enough to publish.
What you can ask for. The full Search Console and Analytics exports behind both screenshots, with the date ranges and metric names in frame, on the first call.
The 90 Day Search Growth Sprint
Ninety days to build the system: commercial pages, trust layer, AI search structure, authority and tracking. Three thousand a month, three months, milestones agreed in writing before you pay.
- Search strategy and prioritisation. Which queries, which pages, in which order, decided from the data rather than a template.
- Commercial page creation and rebuilds. The pages that book consultations or sell product, written to rank and to convert.
- SEO and AI search optimisation. On-page, entity, schema and answer-first structure so Google and the answer engines can both use the page.
- Entity and trust layer. Author, organisation, credential and sourcing signals that a quality rater or a model would look for.
- Technical fixes within agreed scope. Indexation, canonicals, speed and crawl issues that block the commercial pages.
- Supporting content. Only the content the commercial pages need to rank, not a blog quota.
The 30-Day Implementation Guarantee
Before a Sprint starts, we agree the first 30 days of implementation milestones and acceptance criteria in writing. If I miss an agreed milestone for a reason inside my control, the management fee stops accruing from Day 31 until that work is complete, and I keep working on it.
Prepaid fees are credited pro rata against the next invoice, or refunded if there is no next invoice. Delays from missing access, late approvals, scope changes or third parties move the dates by agreement, and the milestone document names who signs off on each item.
This guarantee covers what I do. It does not promise rankings, traffic, AI citations, leads or revenue.
Built for three categories, and the rules each one lives under.
Each guide covers the regulatory context, the search behaviour and what I would fix first.
Shane Hellmrich
I designed the methodology and I review every client's strategy myself. Twelve years in YMYL search, twenty-five years around health, and a habit of reading the FDA list before writing a headline.
Questions I get asked first
What is a Free AI Visibility Check?
A bounded, free diagnostic for a qualified business. You get one visibility gap, one commercial opportunity and one recommended next step, in writing or on a short Loom, within three business days.
Why only five a week?
Each one takes up to thirty minutes of my time and I do them myself. Five keeps the turnaround honest while I run client work.
Do I have to buy anything after the check?
No. You can act on the recommendation yourself or ask about the Blueprint or the Sprint, and either is fine.
Do you guarantee rankings or leads?
No. I guarantee the work: agreed milestones by Day 30 or the management fee pauses until they are done.
Which businesses do you not work with?
Anyone who wants outcome-claim testimonials, anyone selling a peptide their pharmacy cannot legally compound, and anyone who needs results in four weeks. I say so before any money changes hands.
Is PropeloSEO an agency?
It is a specialist consultancy. I designed the methodology and I review every client's strategy myself, with a small team on implementation.
Request your free Free AI Visibility Check
One gap, one opportunity, one next step. I cap preparation at thirty minutes so I can do five a week and still reply inside three business days.
- Google organic visibility snapshot
- AI answer check on the questions your patients ask
- The one commercial page I would build or fix first
- A written recommendation, or a short Loom if it needs showing
Not included: full keyword research, a complete audit, or an implementation plan. That is the Blueprint, and I will tell you if you need it.
Get your AI visibility score
Five a week, three business days. No patient information, please.