Identify the search gap
Review relevant queries, competitor pages, local visibility, and how AI answers represent your business before deciding what to build.
psychedelic marketing agency · Founder-led strategy
Psychedelic marketing with a clear focus on search.
If your website is difficult to find, I review the search priorities before adding more marketing activity. PropeloSEO provides founder-led SEO and AI search strategy, with implementation scoped around your business and its operating framework.
Founder-led · 12+ years in health SEO
Engagements from $3,000 USD/month
I check the buyer, the evidence, and the claims before deciding what to publish.
What I would work on first.
We agree the priorities from your site and your business goals. These are the areas this search plan is built to address.
Connect the offer with useful pages
Explain services, qualifications, evidence, locations, and the next step in content your appropriate reviewer can approve.
Coordinate the work that matters
Agree the SEO scope and handoffs with existing brand, PR, paid-media, or development partners. See the work shipped and the measurement available.
Explore the guide for your service.
An illustrative work brief · not a client result
Here’s what “improve your SEO” should look like.
One page. A defined change. A way to check it. This example shows the level of detail we agree before implementation; your scope is written for your site.
Example priority
Identify the search gap
Review relevant queries, competitor pages, local visibility, and how AI answers represent your business before deciding what to build.
For a service page that gets visits but leaves prospective customers unsure what happens next.
- The work
- Clarify who the service is for, show verifiable credentials and sources, answer practical questions, and make the enquiry step easy to find.
- Before it goes live
- You approve the service details and any claims requiring your reviewer. I check the page, links, mobile layout, and agreed tracking.
- What we review
- The published changes, Google Search Console page data, and recorded enquiries where tracking allows. Clicks and confirmed sales stay separate.
Find the gap.
Build the pages. Measure the response.
One considered plan across Google visibility, useful commercial pages, and AI answer checks. The work is scoped before implementation starts.
Agree the right buyer and priorities
Review Google visibility, AI answers, competitor coverage, and your existing pages. Identify the service, product, or partner enquiries the site needs to support.
Build useful pages with clear evidence
Create or improve commercial pages, internal links, technical foundations, and answer structure. Make authorship, credentials, sources, and the next step clear.
See what shipped and what changed
Validate enquiry tracking and review page performance. Monitor search visibility and AI answers separately, so a ranking, a mention, and an enquiry are not treated as the same result.
Category knowledge, put to work
You work with the person setting the priorities.
I’m Shane. I review each client’s search strategy personally, with a small team supporting implementation. My approach is to agree what matters, put the work in writing, and show what changed.
Health content needs a clear review process.
My background in Health Promotion at Curtin University informs the work. I check sources, authorship, credentials, and claims; your appropriate clinical, pharmacy, or legal reviewer approves matters requiring their expertise. The content reflects your actual services and operating framework.
See the work and the evidence.
We agree milestones, review what shipped, and report on the measurement available. Search visibility, AI mentions, enquiries, and revenue are different measures; none is promised in advance.
More about my background · Reporting from other client work
Reference sources for this category
Related health-sector experience
Commercial-page performance, explained.
From a wellness e-commerce brand in a restricted search category. This is related client work, not a case study or forecast for your specific service.
Additional Google clicks
Combined click gains across 20 improving pages in the client’s comparison report.
On product pages
Most of those gains were on pages where visitors could buy.
Pages improving
Product and supporting pages contributed to the selected-page gains.
Why it matters
I separate performance on commercial pages from overall traffic. That helps us assess whether search is reaching pages that can support your business objectives.
What the figures measure
Source: the client’s Google Search Console page comparison, supplied on 4 July 2026. These rounded figures describe selected improving pages, not net sitewide growth. The supplied date is not the comparison window. Clicks do not establish orders, revenue, or outcomes for your business. Client name withheld.
A 90-day Sprint.
A scope you can hold me to.
We agree the priorities, implement the work, and review the evidence. I set the strategy and review it personally, with a small team supporting implementation.
Need discovery first? The optional Search Growth Blueprint is $1,497 once. You keep the roadmap. It is priced separately, with no credit against the Sprint.
$3,000 USD / month
Three months. $9,000 total. Continued work is scoped separately, from $3,000/month.
- Commercial pages and supporting content
- Trust signals and Google + AI search structure
- Technical foundations and enquiry tracking
- Written milestones and founder-led reviews
30-Day Implementation Guarantee: agreed milestones and acceptance criteria are documented before work starts. If I miss an agreed milestone for a reason within my control, the management fee stops accruing from Day 31 until it is complete. Read the full terms.
Questions before we start.
Is this service a fit for my business?
We start with your services, buyers, priorities, and access to the site. I will explain whether the work is a fit before an engagement is agreed. Scope and responsibilities are documented individually.
Can you guarantee rankings, AI citations, or enquiries?
No. I guarantee agreed implementation milestones through the 30-Day Implementation Guarantee. Rankings, traffic, citations, enquiries, and revenue are not guaranteed.
Do I need the Blueprint before the Sprint?
Only when discovery is needed to establish the priorities and scope. When those are already clear, you can start with the Sprint. The Blueprint is $1,497 once; the Sprint is $3,000/month for three months. Together they cost $10,497, with no credit between them.
How do you approach AI search?
I review the questions your buyers ask, how your business is represented in AI answers, and which sources appear. The implementation work includes clear answers, credible sourcing, entity information, and useful commercial pages alongside traditional SEO.
Who reviews clinical or regulatory claims?
I check sources and flag claims during the content process. Your pharmacist, clinical reviewer, or counsel approves matters that require their expertise. SEO review is not clinical or legal sign-off.
What happens after I request a conversation?
I reply from shane@propeloseo.com within three business days with available times. We discuss your business model, search priorities, and whether an engagement makes sense. Please do not send patient information.
Let’s talk about your search priorities.
Tell me about your business, the customers you want to reach, and what you want search to support. I’ll reply personally within three business days with available times.
Talk with ShanePrefer a first look? Request a personal visibility review: one gap, one opportunity, one next step.