Physiotherapy SEO
Physiotherapy SEO works when you target the injury, not the profession. Almost nobody types physiotherapist, they type what hurts.
Nothing on this page is medical advice. Clinic content should describe conditions and services without promising recovery outcomes.
Your site sells physiotherapy, they are searching for a torn calf
Someone limps off a pitch and searches their symptom. Rotator cuff, shin splints, plantar fasciitis, a knee that clicks.
If your site only has a page called Services, none of those searches has anywhere to land.
A page per condition, in the patient's words
The clinics winning this have a page per condition, written the way patients describe it. Not tendinopathy, but a sore Achilles that is worse in the morning.
Each page says what the condition is, what a first appointment involves, and who the patient will see. The practitioner's name and registration go on the page, not buried on an About page.
Where physiotherapy SEO usually starts
Start with the five conditions you see most and write one page each. Then fix the Google Business Profile, because a lot of injury searches carry near me on the end.
Reviews that mention the injury are worth more than reviews that say great service. Ask at the end of a course of treatment, when the patient can describe what changed for them.
Why AI names you but will not link you
AI mentions a clinic because it has heard of it. It links the site it can verify.
Verification is who wrote the page, what qualifies them, and where the claim came from. Those are the same signals Google's own quality raters are told to check on health pages.
Most clinic sites have none of them. That is the whole gap.
When a patient asks ChatGPT, does your name come up
More patients ask an assistant before they ever open Google. They get a handful of names back, and they contact one of them.
The check is simple. Ask ChatGPT, Claude, Perplexity and Gemini the questions your patients ask, and record for each one whether you were named, whether you were linked, and which sites got linked instead.
Where this page's claims come from
One path, four steps
Start with a free scan, add a Blueprint if you need the map. Run a Sprint when you are ready to build.
Free AI Visibility Check
One visibility gap, one commercial opportunity, one recommended next step. Written or on a short Loom, inside three business days.
FreeSearch Growth Blueprint
The full Google and AI baseline, a commercial query map, money-page architecture and a 90-day roadmap. Ten real findings or you do not pay.
$1,497 once90 Day Search Growth Sprint
The core engagement. Commercial pages built, trust layer fixed, AI search optimised, tracking wired, milestones agreed in writing.
$3,000 a month, 3 monthsSearch Growth Retainer
After the Sprint, if the economics justify it. Expansion, citation monitoring, authority and reporting against leads, not just rankings.
From $3,000 a monthThe 30-Day Implementation Guarantee
Before a Sprint starts, we agree the first 30 days of implementation milestones and acceptance criteria in writing. If I miss an agreed milestone for a reason inside my control, the management fee stops accruing from Day 31 until that work is complete, and I keep working on it.
Prepaid fees are credited pro rata against the next invoice, or refunded if there is no next invoice. Delays from missing access, late approvals, scope changes or third parties move the dates by agreement, and the milestone document names who signs off on each item.
This guarantee covers what I do. It does not promise rankings, traffic, AI citations, leads or revenue.
Questions I get asked first
Should I target physiotherapist or the injury?
The injury. Searches for a symptom or a body part outnumber searches for the profession, and a condition page gives them somewhere to land.
How many condition pages do I need?
Start with the five you see most. Add more only when each one can say something specific about the condition and how you assess it.
Can a physiotherapy site talk about recovery times?
Describe what a course of treatment involves and leave promised outcomes off the page. Health pages are held to a higher standard, and outcome claims create regulatory risk without helping you rank.
Does physiotherapy SEO include the Google Business Profile?
Yes. Many injury searches carry near me on the end, and those are won in the map pack, not the blue links.
Shane Hellmrich
I designed the methodology and I review every client's strategy myself. Twelve years in YMYL search, twenty-five years around health, and a habit of reading the FDA list before writing a headline.
See what search could be sending you.
Five checks a week, three business days, one honest recommendation. No card, no pitch deck.
Nothing on this site is medical advice. Rankings and leads are not guaranteed. The work is.