Almost nobody types "physiotherapist". They type what hurts.
Someone limps off a pitch and searches their symptom. Rotator cuff, shin splints, plantar fasciitis, a knee that clicks.
If your site only has a page called Services, none of those searches has anywhere to land.
The clinics winning this have a page per condition, written the way patients describe it.
Real client data, verified in Google Search Console. Names withheld by request.
AI mentions a business because it has heard of it. It links the site it can verify.
Verification is who wrote the page, what qualifies them, and where the claim came from. Those are the same signals Google's own quality raters are told to check.
Most sites have none of them. That is the whole gap, and it is the part I fix.
More patients ask an assistant before they ever open Google. They get a handful of names back, and they contact one of them.
So I check. I ask ChatGPT, Claude, Perplexity and Gemini the questions your patients actually ask, and I show you the grid: every question, every engine, whether you were named, whether you were linked, and the sites that got linked instead.
That check is free and takes about 15 minutes. No card, no call.
A page per condition, in the words patients actually use, is where this usually starts.
The free check is the easiest first step. If it turns up nothing worth fixing, I will tell you that.