Chiropractor SEO
Chiropractor SEO decides who gets the call, because people in pain book whoever they find first. Back pain does not wait.
Nothing on this page is medical advice. Clinic content should describe services and qualifications without promising treatment outcomes.
Nobody shops around when they are in pain
Someone wakes up unable to turn their head. They search, they scan the first few results, they call one.
That decision takes minutes. You are either in it or you are not, and you never find out which.
Most chiropractic sites answer the wrong question
Most chiropractic sites are built to look nice, not to answer the question someone types at 6am. A page called Services does not rank for neck pain.
The fastest fix is usually the service pages. If you have a page per technique and none of them rank, they are written for other chiropractors, not for the person searching.
What a clinic page needs to say
Say what the problem is in the words the patient uses, what a first visit involves, and who will see them. Add the practitioner's name, registration and qualifications on the page itself.
Keep the phone number visible without scrolling and make it tap-to-call. Most pain searches happen on a phone.
Why AI names you but will not link you
AI mentions a clinic because it has heard of it. It links the site it can verify.
Verification is who wrote the page, what qualifies them, and where the claim came from. Those are the same signals Google's own quality raters are told to check on health pages.
Most clinic sites have none of them. That is the whole gap.
When a patient asks ChatGPT, does your name come up
More patients ask an assistant before they ever open Google. They get a handful of names back, and they contact one of them.
The check is simple. Ask ChatGPT, Claude, Perplexity and Gemini the questions your patients ask, and record for each one whether you were named, whether you were linked, and which sites got linked instead.
Where this page's claims come from
One path, four steps
Start with a free scan, add a Blueprint if you need the map. Run a Sprint when you are ready to build.
Free AI Visibility Check
One visibility gap, one commercial opportunity, one recommended next step. Written or on a short Loom, inside three business days.
FreeSearch Growth Blueprint
The full Google and AI baseline, a commercial query map, money-page architecture and a 90-day roadmap. Ten real findings or you do not pay.
$1,497 once90 Day Search Growth Sprint
The core engagement. Commercial pages built, trust layer fixed, AI search optimised, tracking wired, milestones agreed in writing.
$3,000 a month, 3 monthsSearch Growth Retainer
After the Sprint, if the economics justify it. Expansion, citation monitoring, authority and reporting against leads, not just rankings.
From $3,000 a monthThe 30-Day Implementation Guarantee
Before a Sprint starts, we agree the first 30 days of implementation milestones and acceptance criteria in writing. If I miss an agreed milestone for a reason inside my control, the management fee stops accruing from Day 31 until that work is complete, and I keep working on it.
Prepaid fees are credited pro rata against the next invoice, or refunded if there is no next invoice. Delays from missing access, late approvals, scope changes or third parties move the dates by agreement, and the milestone document names who signs off on each item.
This guarantee covers what I do. It does not promise rankings, traffic, AI citations, leads or revenue.
Questions I get asked first
Why does my chiropractic site not rank for back pain?
Usually because no single page is about back pain. A Services page listing every technique ranks for none of them.
Is chiropractor SEO different from other local SEO?
The mechanics are the same, but health pages are held to a higher standard. Google's raters look for who wrote the page and what qualifies them, so author and credential signals matter more than they do for a plumber.
Can I promise results on my website?
No. Describe what you treat and how a visit works, and leave outcome claims off the page, because they create regulatory risk and they do not help you rank.
Where should a chiropractor start?
A page per condition, in the words patients use, with the practitioner's qualifications on it. Then the Google Business Profile and reviews.
Shane Hellmrich
I designed the methodology and I review every client's strategy myself. Twelve years in YMYL search, twenty-five years around health, and a habit of reading the FDA list before writing a headline.
See what search could be sending you.
Five checks a week, three business days, one honest recommendation. No card, no pitch deck.
Nothing on this site is medical advice. Rankings and leads are not guaranteed. The work is.