Back pain does not wait. The practice that turns up in that search gets the appointment.
Someone wakes up unable to turn their head. They search, they scan the first few results, they call one.
That decision takes minutes. You are either in it or you are not, and you never find out which.
Most chiropractic sites are built to look nice, not to answer the question someone types at 6am.
Real client data, verified in Google Search Console. Names withheld by request.
AI mentions a business because it has heard of it. It links the site it can verify.
Verification is who wrote the page, what qualifies them, and where the claim came from. Those are the same signals Google's own quality raters are told to check.
Most sites have none of them. That is the whole gap, and it is the part I fix.
More patients ask an assistant before they ever open Google. They get a handful of names back, and they contact one of them.
So I check. I ask ChatGPT, Claude, Perplexity and Gemini the questions your patients actually ask, and I show you the grid: every question, every engine, whether you were named, whether you were linked, and the sites that got linked instead.
That check is free and takes about 15 minutes. No card, no call.
If you have a service page per technique and none of them rank, that is usually the fastest thing to fix.
The free check is the easiest first step. If it turns up nothing worth fixing, I will tell you that.