After yes.

The first ten days of an engagement, so nothing about the process is a surprise.

DAY 0

Proposal signed

Scope, quantities, currency, payment timing and cancellation terms in writing. First invoice issued.

DAYS 1 TO 3

Access

Search Console, Analytics, CMS, hosting. The clock on milestones starts when access is complete.

DAYS 3 TO 5

Milestone contract

The Day-30 deliverables and acceptance criteria agreed and signed. This is what the guarantee attaches to.

DAY 5 ON

Cadence

Weekly written update, monthly strategy review, one decision-maker on each side.